What’s Important in Email Marketing?

July 3rd 2008 02:37 pm

There are about 68 million results in Google for the search term “email marketing.” Ouch. Email marketing is such an important tool in virtually any marketing toolbox, but there are so many different ways of doing it. So I want to know: what’s important to you?

I’ve put together a little survey (about 10 questions, should take less than 5 minutes to complete) to find out what criteria people like you use to evaluate email marketing systems. Once the survey is complete, I’ll put the results up here for everyone to see, and then I’ll do a Top 10 Email Marketing Systems post with comparisons, descriptions, etc.

The survey will be open for as long as it takes, and I’m hoping to get at least 150 results, so it could take some time … unless you help! Please share this post with your friends, colleagues, and pets (as long as your pets actually care and use email marketing systems).

So help me help you … take the survey here >>

And help promote the survey with one of the links below!

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Posted by Matthew under Internet Marketing & Communication |

4 Responses to “What’s Important in Email Marketing?”

  1. Boris Mahovac responded on 05 Jul 2008 at 1:29 pm #

    Hi Matthew,

    I replied to your Linkedin question and filled out your survey. Unfortunately, the way surveyGizmo works, I don’t think you’ll get a really accurate answers for those questions where we were supposed to rate services. going up and down with those little arrows, who’s got the time, man!

    Cheers!

  2. Boris Mahovac responded on 05 Jul 2008 at 1:32 pm #

    You don’t have to approve this, this is not really a comment on your post, but a general comment on your blog: Perhaps you should consider allowing comments without having people register first?

    You can still have comments moderated, of course.

    Unless you’re interested in harvesting email addresses, I don’t know, you’d probably be better off not requiring registration. It’s just a hassle and people have to give their email address and remember one more password…

    I’m still working on my blog and I don’t plan to require registration.

    Just my 1/2 cent worth, since I’m not even blogging yet.

    cheers

  3. Boris Mahovac responded on 05 Jul 2008 at 1:34 pm #

    Just noticed you like Richard Bach’s Illusions - one of my favourites, too :-)

  4. Matthew responded on 05 Jul 2008 at 5:28 pm #

    Hi Boris,

    Thanks for the great ideas; I just went with the basic default installation and never even thought about not registering for comments. So, from here on out, everyone has you to thank for not having to register to make a comment on this blog.

    Cheers!
    Matthew

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