Evaluate Your Site — And the Competition’s

July 18th 2008 03:01 pm

Let’s see if I can’t make a semi-coherent post today … I’ve got a lot of catching up to do and I’ve been deep in replying back to a zillion-and-a-half emails since I was essentially out of circulation for two days from the conference.

But the conference rocked. It was one of the best I’ve ever attended. In fact, I learned about a new tool (or at least, it’s new to me) called WebSiteGrader via the SEM for SMB event.

To use WebSiteGrader, all you have to do is type in the URL of your web site and it will give you grade based on how well you’ve implemented certain SEM (search engine marketing) items. If you are looking to improve your site’s ranking and exposure, this tool is a great way to first evaluate what needs to be done and secondly prioritize that list. What it doesn’t grade you on is design, layout, and usability, which I think are equally important to the grades it gives you on SEM issues, but you’ll have to evaluate that another way.

The hidden gem in this tool? You can use it to evaluate your competition!

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Posted by Matthew under SEM & Internet Marketing |

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