Marketing Education for Small Business
August 20th 2008 03:54 pm
I’ve started to do more speaking engagements and I really enjoy it. The comments and feedback that I’ve gotten is very positive (which is nice), but more than that, I finally have found that I learn just as much from my “students” as they do from me. It really is a very rewarding experience.
Today, I did a webinar on How to Use Keyword Marketing as Marketing Research (a topic that I touched on briefly in a previous post), and it went very well. There was some wonderful sharing of information by everyone and we even did a little bit of live research for one attendee, which was rather enlightening.
Furthermore, through experiential and anecdotal evidence, many small business owners just don’t much about marketing (and many readily admit it). Typically, the small business owner is a domain expert, a subject matter expert, and hasn’t had the time or resources to learn about all aspects of the business. In many cases, they are too busy running the business to add that job title to their ever rotating responsibilities. Still, many of them are interested and want to learn.
To that end, I’m going to try and do at least one presentation a week, via webinar, all on marketing topics. If you or someone you know may be interested in learning more about business and marketing—it doesn’t matter if you are looking for a consultant or virtual marketing agency to help out or if you want to do it yourself—check out the Aperio Marketing events page to see when (and what) the next interesting topic will be!
Stumble it!
