Creating Satisfied Customers
August 27th 2008 02:07 pm
We’ll deliver the punch-line first: If you want to create satisfied customers, then you must deliver real value to your customers. Okay, so this sounds cliche, obvious, and easy, but don’t be so quick to dismiss.
Keep in mind that the customers want what they want. Despite what some may think, marketing does not create markets. Moreover, marketing cannot create wants. Great organizations find existing wants and orient their offerings (and messaging) to those specific wants. The average organization delivers what they believe to be valuable, but ultimately misses it’s target. The more times you hear someone inside your own organization say “the customers just aren’t seeing the real value here,” think real hard about whether you are seeing your customers’ problems clearly.
Stumble it!
