About
August 12th 2007
The Illusion of Communication is written by Matthew Parente, who has been involved with various incarnations of blogging since about 2000 when he created his first blog, www.puppyvaugn.org to help sharpen his writing skills through documenting his upcoming nuptials.
Today, Matthew has delved deeper into the world of communication, applying his understanding of marketing, anthropology, and raising kids to the famous George Bernard Shaw quote “The single biggest problem in communication is the illusion that it has taken place.”
This quote is also quite apt in the world of marketing, as many companies believe they know what marketing is (or at least what it should be), yet they are frequently frustrated with the results. The goal of this blog is to help shed some light on the true role of marketing and to assist those who want to build substantial, responsible organizations. Or, as Regis McKenna stated in Marketing is Everything:
Companies that continue to see marketing as a bag of tricks will lose out in short order to companies that stress substance and performance.”
In 2007, Matthew founded Aperio Marketing, a marketing consulting firm dedicated to helping businesses succeed by focusing on substance and performance.
You can email Matthew at: matthew [at] aperiomarketing.net
