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	<title>The Illusion of Communication</title>
	<link>http://matthewparente.com/blog</link>
	<description>Observations and thoughts on marketing, business, strategy, and communications</description>
	<pubDate>Fri, 02 Jan 2009 16:24:42 +0000</pubDate>
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		<title>Planning vs. Getting it Done</title>
		<link>http://matthewparente.com/blog/2009/01/02/planning-vs-getting-it-done/</link>
		<comments>http://matthewparente.com/blog/2009/01/02/planning-vs-getting-it-done/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 16:24:42 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Business Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2009/01/02/planning-vs-getting-it-done/</guid>
		<description><![CDATA[Many small business owners prefer to accelerate processes by working through planning as the &#8220;plan&#8221; is put into action. Of course, there are some downsides to this particular method.
I just saw an episode of &#8220;Renovation Realities&#8221; on the DIY network, which typifies the results a small business owner might see when action is based on [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2009/01/02/planning-vs-getting-it-done/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Create a Successful SEO Campaign</title>
		<link>http://matthewparente.com/blog/2008/12/31/how-to-create-a-successful-seo-campaign/</link>
		<comments>http://matthewparente.com/blog/2008/12/31/how-to-create-a-successful-seo-campaign/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 19:11:14 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/12/31/how-to-create-a-successful-seo-campaign/</guid>
		<description><![CDATA[I’ve presented this topic to many groups before and I usually start out by telling everyone that a search engine optimization (SEO) campaign is a microcosm of your business environment. So, all you really have to do is whip out the business and marketing plans that you’ve been working on and it’s essentially done: SEO [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/12/31/how-to-create-a-successful-seo-campaign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Me This</title>
		<link>http://matthewparente.com/blog/2008/12/30/twitter-me-this/</link>
		<comments>http://matthewparente.com/blog/2008/12/30/twitter-me-this/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 21:57:36 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/12/30/twitter-me-this/</guid>
		<description><![CDATA[So I just finished installing QuickBooks Pro 2009, which took a lot longer than I planned. And the new Intuit activation/registration is, well, a little too much. Still, it was a good upgrade for me, because I got it essentially for FREE!
I was able to get it for free because I&#8217;ve been using Twitter. That&#8217;s [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/12/30/twitter-me-this/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Secure Business Credit ASAP</title>
		<link>http://matthewparente.com/blog/2008/12/30/secure-business-credit-asap/</link>
		<comments>http://matthewparente.com/blog/2008/12/30/secure-business-credit-asap/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 19:53:58 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Business Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/12/30/secure-business-credit-asap/</guid>
		<description><![CDATA[I recently was interviewed by a journalist for BusinessWeek (read article here) regarding how easy (or hard) it is for small business to access credit. 
As I mentioned in the article, if you are business and you are looking to survive 2009, I STRONGLY recommend that you try to secure a line of credit, a [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/12/30/secure-business-credit-asap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>4 Tips To Survive 2009</title>
		<link>http://matthewparente.com/blog/2008/12/18/4-tips-to-survive-2009/</link>
		<comments>http://matthewparente.com/blog/2008/12/18/4-tips-to-survive-2009/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 19:40:45 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Business Strategy]]></category>

		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/12/18/4-tips-to-survive-2009/</guid>
		<description><![CDATA[2008 was a roller coaster ride (at least the stock market was!) and 2009 appears to be more of the same. As business people, we are responsible for ensuring that our businesses and customers are well taken care. How do we do that when taking care of &#8220;ourselves&#8221; is hard enough? Good question.
What follows is [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/12/18/4-tips-to-survive-2009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creating Email Marketing Campaigns That Work</title>
		<link>http://matthewparente.com/blog/2008/10/27/creating-email-marketing-campaigns-that-work/</link>
		<comments>http://matthewparente.com/blog/2008/10/27/creating-email-marketing-campaigns-that-work/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 20:52:35 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/10/27/creating-email-marketing-campaigns-that-work/</guid>
		<description><![CDATA[With the economy going in the direction that it has been going in recently (i.e., down), and everyone looking for ways to save money, email marketing has become more and more intriguing for more and more organizations. However, like many things &#8220;marketing,&#8221; I&#8217;ve seen many instances of email marketing being used in a tactical manner. [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/10/27/creating-email-marketing-campaigns-that-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don&#8217;t Buy Email Lists&#151Grow Your Own!</title>
		<link>http://matthewparente.com/blog/2008/08/28/dont-buy-email-lists151grow-your-own/</link>
		<comments>http://matthewparente.com/blog/2008/08/28/dont-buy-email-lists151grow-your-own/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 16:53:19 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/08/28/dont-buy-email-lists151grow-your-own/</guid>
		<description><![CDATA[If you want to keep and maintain relationships with your prospects and customers (and who doesn&#8217;t), the best place to start is with proper introductions. Here&#8217;s an example of what NOT to do. According to a recent story in CIO Magazine:
Emailappenders, an organization that sells e-mail lists and has offices in the U.S. and the [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/08/28/dont-buy-email-lists151grow-your-own/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creating Satisfied Customers</title>
		<link>http://matthewparente.com/blog/2008/08/27/creating-satisfied-customers/</link>
		<comments>http://matthewparente.com/blog/2008/08/27/creating-satisfied-customers/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 20:07:16 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/08/27/creating-satisfied-customers/</guid>
		<description><![CDATA[We&#8217;ll deliver the punch-line first: If you want to create satisfied customers, then you must deliver real value to your customers. Okay, so this sounds cliche, obvious, and easy, but don&#8217;t be so quick to dismiss.
Keep in mind that the customers want what they want. Despite what some may think, marketing does not create markets. [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/08/27/creating-satisfied-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Education for Small Business</title>
		<link>http://matthewparente.com/blog/2008/08/20/marketing-education-for-small-business/</link>
		<comments>http://matthewparente.com/blog/2008/08/20/marketing-education-for-small-business/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 21:54:35 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/08/20/marketing-education-for-small-business/</guid>
		<description><![CDATA[I&#8217;ve started to do more speaking engagements and I really enjoy it. The comments and feedback that I&#8217;ve gotten is very positive (which is nice), but more than that, I finally have found that I learn just as much from my &#8220;students&#8221; as they do from me. It really is a very rewarding experience.
Today, I [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/08/20/marketing-education-for-small-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Innovating Email Marketing</title>
		<link>http://matthewparente.com/blog/2008/08/04/innovating-email-marketing/</link>
		<comments>http://matthewparente.com/blog/2008/08/04/innovating-email-marketing/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 03:18:49 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://matthewparente.com/blog/2008/08/04/innovating-email-marketing/</guid>
		<description><![CDATA[I just recently had the opportunity to meet with some fabulous folks from Emma, that is the email marketing service provider, and I came away very impressed. The Emma team, Suzanne, Annie, Bo, and Laura, scheduled a stop in Austin at The Belmont (very nice service at this event, but I was at another event [...]]]></description>
		<wfw:commentRss>http://matthewparente.com/blog/2008/08/04/innovating-email-marketing/feed/</wfw:commentRss>
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